dr. bayo

The rebrand of Dr. Bayo focused on capturing the essence of an internationally recognized physician whose vibrant energy, authenticity, and advocacy drive her mission to make healthcare more accessible and empowering. Inspired by her signature duotone wardrobe and dynamic personality, we created a bold, custom visual identity—featuring a refined color palette, iconic script signature, and versatile design system that extends beyond traditional branding. From social templates to digital toolkits, every element was crafted to amplify her voice, reflect her values, and support a brand that balances playful positivity with purpose-driven professionalism.