shasta regional medical center

The Choose Shasta campaign was created to reflect the compassionate, community-rooted excellence of Shasta Regional Medical Center, a trusted healthcare provider in Northern California for over 70 years. Building on the hospital’s established brand, we introduced complementary blues and grays to enhance the sense of trust, pairing them with approachable shapes and a bold Gotham Black typeface to reinforce professionalism and care. The heart of the campaign, “I am Shasta,” creates a deeply personal connection between the hospital and its diverse community—mothers, teachers, students, and more—emphasizing that Shasta is built by and for the people it serves. Through this campaign, we positioned Shasta as more than a top-ranked hospital: it’s a reflection of the community’s strength, resilience, and commitment to exceptional care.